Increase Page Usability with 7 Steps
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected. Increasing page usability leads to higher pages per visit and return visits, which then...
View ArticleSite Navigation Requires 3 Main Tactics
Site navigation largely comes down to three tactics. Put the main navigation at the top of the page, on the left side or via a combination of both. Provide subcategories in the navigation on every page...
View ArticleSite Navigation’s First Priority is Prominence
Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site. The more prominent the site navigation, the more likely people will click on...
View ArticleAnalytics Event Tracking Improves Site Navigation
Analytics event tracking can make a major impact on audience metrics such as page views, time on site and even return visits. One great way to use it is by applying it to site navigation to see which...
View ArticleIncrease Page Views to Build Ad Inventory and Revenue
Increasing page views is key to increasing ad inventory and revenue. Even better, it’s a great way to judge site quality.
View ArticleChange Content Management System with Extreme Caution
Changing a site’s content management system is the path to greater online glory or the path to online obscurity.
View ArticleHow to Archive Website for More Audience
Site publishers often don’t think about how to archive a website because they are too busy with other priorities. Five ways make it easier.
View ArticleLanding Page Best Practices Convert More Visitors
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance. The post Landing Page Best...
View ArticleAnalytics Exit Rate Pinpoints Problem Content Pages
Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site. The post Analytics Exit Rate Pinpoints Problem Content Pages appeared first on...
View ArticleClick Depth Impacts SEO, Users and Navigation
Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page. The post Click Depth Impacts SEO, Users and Navigation appeared first on Promise...
View Article
